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TMZ.com Attracts Mega-Advertisers
AOL’s new gossip site, TMZ.com, officially launches today, with advertisers such as Revlon, Hilton Hotels, and New Line Cinema, the New York Daily News reports. And Chrysler is putting a video ad for its Chrysler 300C on the site. TMZ.com - which stands for the “Thirty Mile Zone” surrounding Hollywood - is AOL’s latest venture, a strategy the company hopes will help generate the large traffic numbers and advertisers needed to support AOL now that it no longer charges a subscription fee.
While AOL executives admit that they’re entering a field crowded with gossip and celebrity venues, from newspapers to magazines to TV and other online properties, the company hopes to stand out by offering plenty of video - both new and from the archives of the TV show Extra, produced by AOL sister company, Telepictures Productions.