Clear Channel Station Sells Newsroom Naming Rights

A Clear Channel Radio station in Wisconsin has sold the naming rights to its newsroom to a bank, reports the Boston Herald. That means that listeners to WIBA will hear something like, "Now, from the Amcore Bank News Center..." said Jeff Tyler, vp of Clear Channel Radio-Madison, which owns WIBA-AM 1310 and FM 101.5. Last year, Clear Channel Milwaukee station WISN-AM 1130 sold its newsroom naming rights to Pyramax Bank, Tyler said. Pyramax is not allowed to advertise any products during its on-air mention in order to protect the integrity of the news.