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Clear Channel Station Sells Newsroom Naming Rights
A Clear Channel Radio station in Wisconsin has sold the naming rights to its newsroom to a bank, reports the Boston Herald. That means that listeners to WIBA will hear something like, “Now, from the Amcore Bank News Center…” said Jeff Tyler, vp of Clear Channel Radio-Madison, which owns WIBA-AM 1310 and FM 101.5. Last year, Clear Channel Milwaukee station WISN-AM 1130 sold its newsroom naming rights to Pyramax Bank, Tyler said. Pyramax is not allowed to advertise any products during its on-air mention in order to protect the integrity of the news.
But opponents wonder whether that integrity has not already been breached. Kelly McBride, ethics specialist at the Poynter Institute, for example, said that a newsroom is an advocate for the public. “It’s Madison’s news, not Amcore’s news,” she is quoted as saying.