Scripps to Launch Its First Broadband Channel, HGTV KitchenDesign

Scripps Networks announced that this week it will launch a trial of HGTV KitchenDesign, the first of its targeted broadband channels, before going live at the beginning of January with more than 200 streaming videos on design trends, kitchen fixes and room-makeover tips, MarketingVOX reports. HGTVKitchenDesign.com will include various related interactive tools to enable users to personalize, plan and share ideas and projects. "By providing content that appeals to a whole new audience and introducing them to our established brands, we are creating demand for our networks and for the broadband service that our cable operator partners provide," said John Lansing, president of Scripps Networks, said in a statement.