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CBS Receives Most Consumer Generated Buzz and Sentiment

Brandimensions has announced (via Adrants) the release of a new research report that captures the share of online discussion and sentiment generated by viewers of the Fall season’s new television shows on major networks.

Brandimensions searched over 150 million Internet sites and approximately 395,000 sources pertaining to the television industry, ultimately analyzing 6,497 relevant consumer comments posted online between September and November 2005 and specific to the season’s new television shows. The results conclude that with its new shows, CBS retains its Best-in-Class position among all networks, based on the greatest combination of online discussion share and high viewer sentiment. Additionally, NBC recorded the highest average sentiment for all new shows with the No.1 ranked My Name is Earl contributing greatly to the overall audience appeal of NBC shows.

 

According to the report, new WB shows exceeded initial audience expectations more than any other network’s new programming. NBC is the overall leader in audience sentiment and second in terms of average discussion, with most new shows trending up in terms of sentiment score and discussion volume. ABC’s Commander in Chief suffered from many negative comments regarding originality, but since its premiere, there has been an increase in positive comments for originality. Sentiment for the majority of FOX shows has remained high since May, but overall low awareness has prevented FOX from competing with CBS for first place among networks.