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Experian, as Expected, Nabs PriceGrabber

Published on December 14, 2005
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As expected, privately held comparison-shopping site PriceGrabber.com has been bought by GUS Plc's Experian division, reports InternetNews (via MarketingVox). The purchase price was $485 million plus expenses, according to the announcement, and was funded from GUS plc's existing bank facilities. PriceGrabber.com will operate under GUS's Experian Interactive group, alongside sites such as Affiliate Fuel, ClassesUSA.COM, Experian Consumer Direct and LowerMyBills.com, which was itself acquired earlier this year by GUS for $330 million.