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Ford Launches VOD Campaign
Ford is launching a three-month VOD campaign on Dec. 28 that will run on cable systems owned by Cablevision and Charter Communications, putting the ads before roughly 4.5 million digital subscribers, Mediaweek reports. The budget is estimated to be in line with similar VOD deals, which range from $50,000 to $150,000 per month per operator.
The Cablevision version requires viewers to click on a Ford icon, which takes them to a menu where they can access content or request more information. The cable operators will give Ford sales leads generated by viewers who request more information and give permission to be contacted. The cable systems will also provide data about how VOD watchers manipulate (fast-forward, pause, rewind, etc.) the ads and other content.