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Ford Launches VOD Campaign

Published on December 20, 2005
guy in car ford.jpg
Ford is launching a three-month VOD campaign on Dec. 28 that will run on cable systems owned by Cablevision and Charter Communications, putting the ads before roughly 4.5 million digital subscribers, Mediaweek reports. The budget is estimated to be in line with similar VOD deals, which range from $50,000 to $150,000 per month per operator.