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TV Guide Succeeds, For Now

TV Guide’s newsstand sales are way up since October, when the magazine upgraded from digest size to full size and shed most of its listings, Women’s Wear Daily reports. The magazine has sold roughly 524,000 copies per issue since the relaunch, up from 315,000 in the first half of the year. But starting in January, its ultralow promotional price goes up.

The Nov. 29 issue, which came with special glasses enabling viewers to watch an episode of “Medium” in 3-D, performed especially well, with sales of 903,000 copies. The following issue, however, which was on sale over Thanksgiving weekend, sold only 270,000 copies.

But the new sales have come at an ultralow promotional price of 99 cents, compared with $2.49 before the relaunch. Starting in January, the price goes up to $1.99, making it more expensive than competing weeklies such as In Touch, Life & Style and Celebrity Living.