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Gillette Launches Fusion Shaver during Super Bowl XL
Gillette’s six-bladed Fusion shaving “system” will begin its estimated $200 million launch with advertisements during Super Bowl XL, with products hitting the stores just before the big game, AdAge writes. Gillette last ran a Super Bowl ad in 2004.
Fusion is likely to be P&G’s biggest new-product launch in 2006. Gillette was acquired by P&G earlier this fall.