Smart Signs & Your Radio Create Custom Ads

Smart Sign Media is working with Simon Brand Ventures to provide outdoor digital signs to many of Simon Malls’ 300 shopping centers across the U.S. that will change depending on what station is playing on radios in passing cars, MediaPost reports (via Radio Ink).

Exterior signs situated at streets adjacent to the malls will detect FM radio signals from passing cars. The radio signals will adjust advertising messages to specific consumer demographics based on the station playing. Consumers can interact with advertisers via mobile phones.