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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
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- Local Advertising Slumping - but Will Soar on Handhelds
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RDA to Double Every Day’s Circ in 2006
Reader’s Digest Association is doubling its rate base this year for its new food mag, Every Day with Rachael Ray, Mediaweek reports. Every Day launched in October with a $3.99 cover price.
With the April/May issue, Every Day’s guaranteed circulation will go from 350,000 to 450,000. With the October/November edition, it will go up to 750,000. RDA initially distributed 600,000 copies of the premier issue, but increased the print run by another 100,000 issues in November.