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7 steps for effective and measureable multi-channel advertising. Free guide.- Unemployment Ticks Upward
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Pharmaceutical Kerfuffle: P&G and Sanofi-Aventis Allege Unthruthful Ads
Proctor & Gamble Pharmaceuticals and Sanofi-Aventis have alleged that Roche Pharmaceuticals and GlaxoSmithKline’s advertising for Boniva is false and misleading, and have filed suit, Adweek writes. The suit alleges that Roche and Glaxo falsely claimed - in ads aimed at both physicians and consumers - that Boniva has been proven to reduce the risk of non-spinal fractures and proven itself compared with other drugs such as Actonel, according to UPI.
Glaxo and Roche have denied wrongdoing.