UK Telemarketing Scams Widespread

Twenty-eight million British consumers may have been the targets of various scams including fraudulent telemarketing, direct mail and e-mail offers, with about 5 million responding to the offers, DMNews reports. Extrapolating from the sample's responses, 34 percent of consumers received a fraudulent automated telephone call claiming that they won a prize, and 2 million responded. In addition, 33 percent have received direct mail scams.