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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
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- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ PayPal, Domino’s, Wal-Mart
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Cialis Ads Change Focus
A new ad campaign for impotence drug Cialis begins today, and it’s a departure from earlier ads, the New York Times reports. In the new ad, created by Grey Worldwide, an actual doctor recites the disclaimer about side effects. Viagra also recently refocused ads to take a “more restrained approach.”
The reason is the continuing tug-of-war between opponents and supporters of direct-to-consumer advertising of drug ads, a war in which impotence drugs have received particularly close scrutiny for their salacious attitude, as good-looking couples seem to be headed for the bedroom.
The National Football League has chosen not to renew its sponsorship agreement with Levitra, the third brand in the category, and has said that it has no plans to replace the sponsorship with another erectile dysfunction drug.