Online Radio Remnant Marketplace Fares Well

Bid4Spots, the online remnant marketplace for radio ad inventory launched in September, seems to be a success, and has plans to expand the model to secondary radio stations, commercial, cable, and satellite television, online radio, streaming and podcasts, and more. Bid4Spots has signed up 1,200+ radio stations, representing nearly all the top 300 U.S. DMAs, and nearly 200 advertisers and more than 40 agencies are participating. So far, the site has sold nearly $1 million worth of unsold radio spots for participating radio stations.