Consumers Choose Ads Over VOD

Sixty-two percent of consumers prefer free on-demand TV programs with commercials rather than VOD programs without commercials that cost $1.99, according to new research from Points North Group and Horowitz Associates. Seventeen percent would choose to pay $1.99 without commercials. Twenty-one percent are undecided. For consumers aged 18-34, 68 percent want free, ad-supported versus 26 percent favoring pay, and only 5 percent undecided. The research seems to contradict CBS surveys that showed average TV viewers would purchase about 100 hours of VOD programming per year.