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Martha’s New Mag Launches in May
Martha Stewart Living Omnimedia will launch a two-issue test of its new lifestyle mag, Blueprint: Design Your Life. Targeting women ages 25-45, MSLO says the magazine was created for today’s modern, multi-tasking woman and gives inspirational ideas and practical steps for developing personal style.
The first issue will be available on newsstands in May 2006 with an initial rate base of 250,000. A second issue is slated for August 2006. The company anticipates publishing six issues of Blueprint in 2007.
The rate base is above the circulation of 200,000 anticipated in late November.
The magazine will compete directly with the younger-skewing Domino from Conde Nast.