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Site Helps Media Buyers Find Potential Product Placement Partners

Published on January 16, 2006
media buyers get connected with product placement deals
Media buyers wishing to find product placement, promotions, and integration opportunities for their clients have a new tool to help find potential partners, likewise looking to negotiate and close deals, with Media Matchmaker Inc., an online "matchmaking" service. The service should "bring order to a fast-growing part of an increasingly chaotic advertising environment," says president Jim Mahoney.