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7 steps for effective and measureable multi-channel advertising. Free guide.- Unemployment Ticks Upward
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eMarketer: Big Opportunities for CPGs in Relationship Marketing
Consumer packaged-goods companies are increasing internet-based initiatives, according to an eMarketer report, which forecasts that packaged-goods firms will spend $470 million for online advertising in 2006 - a 17 percent increase from 2005, and 42 percent more than in 2004 - writes AdWeek (via MarketingVox). But eMarketer sees bigger opportunities for CPG companies in relationship marketing, and they are likely to make additional use of email, online coupons, sweepstakes and branded entertainment, often in the hopes of obtaining consumer data.