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Podtrac Launches Podcast Ad Auction
Podtrac has launched an on-line advertising auction to determine ad rates for the podcasting market. While Podtrac might be first-to-market, Google may have plans for this space too.
Advertising positions for three top-ranked iTunes podcasts will be auctioned by Podtrac. They include a leading technology podcast, This Week in Technology, and leading entertainment podcasts MuggleCast and Josh & Japan. The online auction will end on March 31, 2006.
Podtrac may have pushed a model for podcast advertising, but Google’s acquisition of dMarc Broadcasting could point to an interest in the market, InformationWeek reports. “I doubt Google is getting into radio advertising,” Tim Bourquin, chief executive officer at TNC New Media, the creator of the Podcast & Portable Media Expo. “I would bet they will use this technology to somehow deliver podcast advertising.”