Search »

‘Click to Talk’ Drives Chrysler Visitors to Dealers, Closes Sales

Chrysler Group has implemented a new click-to-call technology on its website to allow a more seamless connection between visitor and dealer, DM News writes. Chrysler’s website has a Build & Price feature which lets visitors get pricing information about different configurations on a vehicle, but when the feature failed in answering a specific question, those visitors would abandon the site.

 

To reduce abandonment, Click to Talk connects visitors to a live Chrysler contact center representative. When a visitor clicks the feature, a box opens in which they enter the phone number as well as when they want to be contacted. The visitor can also talk with the rep via computer.

The call center can transfer the visitor directly to the dealership if the visitor desires, and according to Chrysler, 80 percent of the calls generated through the new technology were put through to a dealer. Fifteen percent of those closed a sale.