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‘Click to Talk’ Drives Chrysler Visitors to Dealers, Closes Sales

Published on January 19, 2006
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Chrysler Group has implemented a new click-to-call technology on its website to allow a more seamless connection between visitor and dealer, DM News writes. Chrysler's website has a Build & Price feature which lets visitors get pricing information about different configurations on a vehicle, but when the feature failed in answering a specific question, those visitors would abandon the site.