Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

1 in 3 Report Marketing Emails as Spam

Published on January 20, 2006
Share
Spam reports
According to a ReturnPath survey, 44 percent of consumers said they received more email than they expected when they registered with a Web site this holoday season, DMNews reports. And 34 percent said they reported marketing emails to be spam just because they did not want to receive the emails any longer.
Related categories: Direct, Interactive, E-Commerce, Research, Branding, Email, List Marketing,

Get media planning headlines every business day in your inbox. Free, factual, quick read.

Email: