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1 in 3 Report Marketing Emails as Spam

According to a ReturnPath survey, 44 percent of consumers said they received more email than they expected when they registered with a Web site this holoday season, DMNews reports. And 34 percent said they reported marketing emails to be spam just because they did not want to receive the emails any longer.

 

Still, email marketing led to more purchases this holiday season than last, DMNews reports. Half of the more than 1,800 shoppers surveyed in late December said they used emails to make purchases, up from 44.8 percent the previous year. Meanwhile, 50.2 percent said e-mail had some influence on their shopping habits, a 10 percent jump from 2004.