Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

American Idol Syndication Could Mark Beginning of End

Published on January 20, 2006
americanidol1-20-06.jpg
As rumored last week, with only four complete seasons in the bag, American Idol is going into syndication, MediaPost reports. The first season of the show, dubbed American Idol Rewind, has already been cleared on Tribune and Sinclair stations covering 55 percent of U.S. TV homes and nine of the top 10 markets. The announcement comes just as Fox has launched the show's fifth season. It also follows a Magna Global USA report that found that just over three-quarters of all shows that went into syndication since 1987 - 51 shows - witnessed immediate ratings declines on their network runs the next season.