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- AT&T Sends Controversial ‘American Idol’ Text Message
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- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
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- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ PayPal, Domino’s, Wal-Mart
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NBC May Break Even on Olympics
General Electric’s Chairman-CEO Jeff Immelt said NBC would bring in between $650 million and $750 million in revenue and just break even on the Torino games, MediaPost reports. NBC’s plan was to bring in $900 million in ad revenue for Torino - a 22 percent increase over Salt Lake City in 2002. Now, even if NBC approaches the high end of Immelt’s projections, it may struggle to break even, with rights fees reported at $614 million and production costs estimated at well over $100 million.
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