NBC May Break Even on Olympics

General Electric's Chairman-CEO Jeff Immelt said NBC would bring in between $650 million and $750 million in revenue and just break even on the Torino games, MediaPost reports. NBC's plan was to bring in $900 million in ad revenue for Torino - a 22 percent increase over Salt Lake City in 2002. Now, even if NBC approaches the high end of Immelt's projections, it may struggle to break even, with rights fees reported at $614 million and production costs estimated at well over $100 million.