Word-of-Mouth Conference Draws 450 Attendees

The Word of Mouth Basic Training conference, held over the weekend in Orlando, drew some 450 advertising and marketing professionals, the New York Times reports, and one of the main themes was ethics and full disclosure. Speakers repeatedly warned attendees against misrepresenting themselves. For example, said Robert Ricci, director of web relations for Weber Shandwick, "If you're working on a video game, and you go onto a video gamer's blog, let your contacts know that you are an employee of said company."