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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Wal-Mart, Supervalu, Google
- Private Label CPG Dollar, Unit Sales Continue Growth – Update
- Freight TSI Slightly Improves in Jan. - Update
- Breakfast Menus Heat Up in 2009
- Consumers Don’t Strongly Identify with Brands
- ‘The Daily Wrap:’ Staples, B&N, Costco
- Williams-Sonoma Seeks Store Closures in Large Markets
- Minority Growth Represents Retail Opportunity
- Google Throws Retail Inventory into the Local Mix
- St. Patrick’s Day Set to Be Greener in 2010
- Video Dominates Rich Media Investments
- Multicultural Ad Spending Declines Less than General Market
- Consumers Don’t Strongly Identify with Brands
- St. Patrick’s Day Set to Be Greener in 2010
- Almost Half of Marketers Use SocNets
- Consumers Hear Differences in Male, Female Voices
- Minority Growth Represents Marketing Opportunity
- Behind the Curve: Week Ended March 12, 2010
- Top 10 Brands Advertised on Radio - Week of 03-01-10
- Top 10 Social Networking Websites & Forums - February 2010
Word-of-Mouth Conference Draws 450 Attendees
The Word of Mouth Basic Training conference, held over the weekend in Orlando, drew some 450 advertising and marketing professionals, the New York Times reports, and one of the main themes was ethics and full disclosure. Speakers repeatedly warned attendees against misrepresenting themselves. For example, said Robert Ricci, director of web relations for Weber Shandwick, “If you’re working on a video game, and you go onto a video gamer’s blog, let your contacts know that you are an employee of said company.”
Other sessions looked at integrating word-of-mouth with traditional advertising, the role of rewards in word-of-mouth campaigns, Podcasting 101, and using word-of-mouth to bring a brand back from the dead.