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Ed Morris to Remain at Lowe
Frank Lowe has apparently lost the battle to woo Ed Morris away from the London office of IPG’s Lowe to join him at his new agency, Adweek writes. The IPG shop has confirmed that Morris will remain executive creative director; sources say he decided to stay in response to the offer of a substantial raise, shares of IPG stock, and his name on the door.
Frank Lowe has managed to entice three senior Lowe executives (and the agency’s largest client) to join him at his as-yet-unnamed shop, along with two top DDB London executives. IPG has filed a complaint against Lowe for using proprietary information to damage his former agency and employer.