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Media Buyers & Planners Have Faith in FOX

Published on January 26, 2006
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Almost half of media buyers and planners polled by Media Life believe FOX can still win the season in 18-49 viewers, despite coming into the midseason further behind in the ratings and without the Super Bowl. 48.4 percent felt that FOX may be starting from farther back, but with 24 off to a great start, Prison Break poised to build on last fall, an even more powerful Idol and big boosts for House and Bones, Fox will be competing for No. 1 by May.