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Media Buyers & Planners Have Faith in FOX
Almost half of media buyers and planners polled by Media Life believe FOX can still win the season in 18-49 viewers, despite coming into the midseason further behind in the ratings and without the Super Bowl.
48.4 percent felt that FOX may be starting from farther back, but with 24 off to a great start, Prison Break poised to build on last fall, an even more powerful Idol and big boosts for House and Bones, Fox will be competing for No. 1 by May.
A slightly larger number think otherwise, and felt that, no, Fox does not have the Super Bowl this year, which is a big difference-maker, and it’s behind versus last year after dismal baseball ratings. Idol may have its best season but Fox will finish behind ABC and CBS.
What surprised those polled most? The strength of ABC’s Dancing with the Stars.
Readers picked CBS’s Love Monkey, which received 23.6 percent of the vote, as the new show with most promise.
Readers picked Idol as the season’s top show, at 73.6 percent.