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Experian Snags Database Services Company
Experian has acquired database marketing services and customer management company ClarityBlue, B to B reports. The combination of ClarityBlue’s data management technology and consultative service model with Experian’s client base and data solutions will improve the data-driven services Experian provides to clients, the company said, including services in emerging media such as SMS and video.
Experian acquired the U.K.- and Boston- based company for $150 million, plus up to $27 million more over three years. In December, Experian acquired comparison shopping site PriceGrabber.