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- Upfront Digital: Sports Piracy | Google Underwhelms Subcommittee | Honda Wins with Bueller
- comScore Data: Newspaper Websites Gaining, Holding Interest
- Upfront TV: Viacom Blames Nielsen & Nickelodeon | GM Cancels Half its Ads | “Beverly Hills Nannies”
- Prepare for HuffPost Streaming Network
- Mobile Ads: Mobile Becoming the Norm, Apple/Android Wrestle on Click-Throughs and Quality
- Millennials Trust Digital Word-of-Mouth Over Advertising
- Facebook Releases Ad Revenue: Huge and Growing, Arguably Justified
- Are Networks Bamboozling Nielsen?
- 8% Rise in Network Primetime CPMs, Analyst Predicts
- Upfront Digital: Apple Shops for TV Parts | Too Much Ad Space | MS Anti-Google Ad
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- Promotional Email, Big Y Digital Loyalty, Netflix Stops 3rd-Party Access
- Pier 1 In-store Pickup, Potential Borders Buyers, Wal-Mart Suit Dismissed
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Carat Urges ‘Wait and See’ Attitude for Nielsen DVR Data Streams
Media buying agency Carat is calling on major TV networks to delay using Nielsen's new measurement data based on playback of programs via DVRs for the balance of the 2006-07 season, Mediapost reports. According to a new position paper released yesterday by Shari Anne Brill, vp-director of programming at Carat USA, other big ad agencies including Magna Global USA and Mediaedge:cia also believe that live ratings should remain the standard measurement until the new DVR data can be better understood.