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Clear Channel Posts Impressive Gains, Credits ‘Less is More’

Less is More is obviously working, as listeners are responding to the “best programming environment in radio,” Clear Channel Radio claimed today. From New York to Cleveland to Dallas to Los Angeles and San Diego, more people in the country’s Top 25 radio markets listened to Clear Channel Radio stations between October and December of 2005 than did the year previously as well as the three months previously.

 

The company’s stations in Dallas posted a big 38.6 percent increase in AQH share for adults 25-54, year over year. And San Diego and Denver jumped 18.9 percent and 17.5 percent respectively for the same demographic.

“In less than a year, our Better Radio project has delivered on its promise – better radio creates a bigger audience,” said John Hogan, president and CEO of Clear Channel Radio.

For persons 12+, year over year, Dallas again led with a 29.4 percent jump in AQH share, with Seattle a close second with a 22.7 percent increase. Atlanta saw a 15.8 percent gain and Portland showed a 10.2 percent jump on the same metric.