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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
- Lowe’s Plans New Canadian Stores - Update
- How Retailers Should Appeal to Women
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- Marketers Adopt Emerging Channels
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- Behind the Curve: Week Ended March 19, 2010
- Top 10 House and Garden Websites - February 2010
- Monthly US Web Usage Declines in February
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- Americans Confident in Military, not Congress
- Top 10 Print Media Websites - February 2010
Chrysler Shifts Jobs to Clarify Brand, Marketing Functions
The Chrysler Group announced a series of personnel changes geared toward clarifying roles between brand and product marketing functions, according to Brandweek. Changes took place in Product Planning and Marketing and in Marketing & Global Communications.
The appointments, which take effect Feb. 1, will “keep our focus on the brands as we support the record number of product launches in the works for the Chrysler, Jeep, and Dodge brands,” said svp-global marketing George Murphy in a statement.