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FTC Settles Charges with Direct Marketer of Dietary Supplements
The FTC has settled charges with Chase Revel, a creator of advertising for Gero Vita International’s dietary supplements that is alleged to be false and misleading, DM News reports. Revel is the final defendant to settle charges in a complaint that alleged that seven corporations, A. Glenn Braswell, Revel, and three others used direct mail ads to deceptively market their dietary supplements.
Part of the bogus marketing scheme included a phony health-information magazine, the Journal of Longevity, in which they marketed their supplements for respiratory problems, diabetes, anti-aging, weight loss, and impotence.