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Pfizer Dresses in Red for Women
Pfizer and Macy’s are the National Sponsors of the American Heart Association’s Go Red for Women campaign to recognize the problem of heart disease in women and ways men can help women avoid it. To help gain visibility, Lika Healthcare Marketing is placing Pfizer male employees holding signs that say “Ask me what I’m doing for the women I love,” “Check out my red dress,” and “Women, we love your heart” outside the broadcast morning shows on February 3, hoping for camera scans and mike time. Pfizer is also dressing its NY headquarters with red banners and signs and is getting its logo on the packaging for “Red Dress” pins and red bracelets that are being given out nationwide. Pfizer will also be recognized at a VIP event for celebrities at the NY Public Library on February 7.