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- Upfront Digital: Sports Piracy | Google Underwhelms Subcommittee | Honda Wins with Bueller
- comScore Data: Newspaper Websites Gaining, Holding Interest
- Upfront TV: Viacom Blames Nielsen & Nickelodeon | GM Cancels Half its Ads | “Beverly Hills Nannies”
- Prepare for HuffPost Streaming Network
- Mobile Ads: Mobile Becoming the Norm, Apple/Android Wrestle on Click-Throughs and Quality
- Millennials Trust Digital Word-of-Mouth Over Advertising
- Facebook Releases Ad Revenue: Huge and Growing, Arguably Justified
- Are Networks Bamboozling Nielsen?
- 8% Rise in Network Primetime CPMs, Analyst Predicts
- Upfront Digital: Apple Shops for TV Parts | Too Much Ad Space | MS Anti-Google Ad
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- Walgreens Web Pickup, BJ’s Acquired, K-VA-T Cuts Prices
- Macy’s Facebook Fans, Wal-Mart ‘American Idol’ CD, Canadian Tire Appliances
- Canadian Tire Mobile Media, Radio Shack to Sell Verizon Wireless, Wal-Mart Canada Goes Urban
- Promotional Email, Sears Spinoff, Skechers Cloud Database
- EU Data Breach Rules, Best Buy Subleases Stores, Google Antitrust Investigation
- Newegg Shell Shockers, Wal-Mart Online Gaming, Amex-foursquare Deal
- Promotional Email, Big Y Digital Loyalty, Netflix Stops 3rd-Party Access
- Pier 1 In-store Pickup, Potential Borders Buyers, Wal-Mart Suit Dismissed
- Flash Sale Sites, Netflix-Sony Dispute, BJ’s Buyout Offer
- Staples M-commerce, Wal-Mart Market, Whopper Lust
- TV Broadcast Spot Prices Up Y-O-Y in 2011
- 1 in 5 Mobile Users Watched Super Bowl TV Ad Again on Device
- Email Conversion Rate Benchmarks Higher Among B2B Cos
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- Facebook Ad Budget Growth Outpaces Paid Search
- CPG Top Spender in ‘11 Online Video Ads
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- Pinterest | Social Media ROI | Earned Media | Cost of Loyal User
- Mobile App Usage Continues to be Popular
NYT’s ‘Play’ Magazine Attractive to Advertisers
The first issue of PLAY: The New York Times Sports Magazine, to be published on Super Bowl Sunday, has drawn strong response from advertisers, accounting for a total 50 advertising pages, The New York Times Company has announced. PLAY will be distributed in The Sunday New York Times and will be available at nytimes.com - a total reach of 15.5 million readers each month in print and online, according to Nielsen/NetRatings.