GM Cuts Ad Budget by $200 Million

General Motors reduced its national advertising budget from $1.5 billion in 2005 to $1.3 billion for 2006 to cope with the $8.55 billion net loss the company suffered last year, reports Auto Week. GM has historically led the auto industry in media spending. Brent Dewar, GM vice president of marketing and advertising, says their reign will continue. The budget cut comes after GM consolidated its media planning and buying under one roof last year to solve inefficiencies in the media buying process.