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Super Bowl Ratings Better than Previously Thought

Early indications published yesterday by Media Life seemed to show that Super Bowl ratings had slipped 3 percent from 2005, but those didn’t reflect the 210 total markets measured by Nielsen, and in fact updated ratings show that the game was up a half point from the previous year, Media Life reports today. The game averaged 90.7 million total viewers, up 5 percent from last year’s 86.1 million viewers.

The game ultimately averaged a 41.6 household rating, up from last year’s 41.1 rating. The cities with the most invested in the game, Pittsburgh and Seattle, averaged a 57.1 and 55 household rating, respectively.