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ABC Won’t Deal with Agencies Insisting on Live Only

Published on February 07, 2006
ABC is the first network to claim unequivocally that it will not write business in the upcoming upfront season with media agencies that refuse to take Nielsen's new ratings into account, Mediaweek writes. In December Nielsen began issuing new sets of TV ratings, including live plus same day and live plus 7 days, both of which take into account non-live digital video recorder viewing.