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7 steps for effective and measureable multi-channel advertising. Free guide.- Unemployment Ticks Upward
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DTC Sleeping Pill Ads Working
The heavy marketing of sleeping pills by drug companies is, perhaps, working. Sleeping pill prescriptions have increased nearly 60 percent since 2000, according to CBS4 Boston. Commercial Alert, the consumer advocacy group that has worked to halt pharmaceutical direct-to-consumer advertising, decries drug ads that say they will “make you feel happier, sleep better and improve your sex life.”
It has launched a new website in the hopes of educating the public about the dangers of prescription drug advertising.