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Visa’s New Tagline To Debut at Olympics

Published on February 09, 2006
Starting February 13, during the Olympic Winter Games, Visa will replace its 20-year-old tagline "Everywhere You Want To Be" with "Life Takes Visa," writes Brandweek. Ads will include 'regular Joes' and Olympic athletes. After leaving BBDO, New York, last year, Visa switched to its current ad agency, TBWAChiatDay. Visa claims the new tagline parallels the brand's natural progression.