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Radio Broadcaster, Three Agencies Sign on for Philly PPM

To date, four groups have signed for Arbitron’s portable people meter service when it is deployed in Philadelphia, Mediaweek writes. Mayo Seitz Media, The Star Group, Harmelin Media, and Beasley Broadcast Group have all signed for the service in Philadelphia, possibly the second market to launch PPM after Houston. Arbitron announced Tuesday that it has completed the Media Rating Council audit of its PPM radio and TV ratings service in Houston, and is awaiting accreditation.

The Star Group, the largest independently owned full service marketing communications company in the Philly region, says that PPM data will provide media planners with greater insight into the viewing and listening habits of potential customers, as well as the correlation between the two.

National agency shops such as The Interpublic Group, WPP Group, Mediacom, Publicis Groupe, and Aegis Group signed for the Houston PPM. Beasley, which owns stations in Boston, North Carolina, Philadelphia, Las Vegas, Florida, and Georgia, is the first radio group to sign up.

Cox Radio and Radio One have refused to participate.