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Radio Broadcaster, Three Agencies Sign on for Philly PPM

Published on February 09, 2006
To date, four groups have signed for Arbitron's portable people meter service when it is deployed in Philadelphia, Mediaweek writes. Mayo Seitz Media, The Star Group, Harmelin Media, and Beasley Broadcast Group have all signed for the service in Philadelphia, possibly the second market to launch PPM after Houston. Arbitron announced Tuesday that it has completed the Media Rating Council audit of its PPM radio and TV ratings service in Houston, and is awaiting accreditation.