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Traditional TV-Time Not Lost to VOD
Video-on-demand is not apparently eating into traditional TV viewing time, according to a joint report from Comcast and Nielsen Media Research, Mediapost writes. Some 75 percent of homes with access to VOD used it at least once during the length of the three-month study, and homes that tuned in to Comcast’s On Demand service watched traditional TV an average of 723 minutes per day, 9 percent longer than digital cable households and accounting for 38 percent more viewership than all cable households.
Comcast senior vp and general manager of video services Page Thompson said the findings confirm that VOD complements the traditional television-viewing experience.