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Traditional TV-Time Not Lost to VOD

Published on February 10, 2006
Video-on-demand is not apparently eating into traditional TV viewing time, according to a joint report from Comcast and Nielsen Media Research, Mediapost writes. Some 75 percent of homes with access to VOD used it at least once during the length of the three-month study, and homes that tuned in to Comcast's On Demand service watched traditional TV an average of 723 minutes per day, 9 percent longer than digital cable households and accounting for 38 percent more viewership than all cable households.