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Google Adds 30 More Mags to Print AdWords Program
Google has expanded its print ad test - dubbed Publication Ads - to the tune of 30 new magazines, writes Mediaweek. The test, which expires on Feb. 20, allows AdWords users to bid on print ad space of a variety of sizes within these titles. Winning bidders will be notified by March 3. New magazines in the program include Car and Driver, Road and Track, Elle Girl, Rodale’s Women’s Health, MacAddict, and Official Xbox Magazine.
The program began last September with PC Magazine and Maximum PC. PC Magazine is included once again in the program, which is still in beta. Publication Ads is currently in a pilot phase. According to the Publication Ads website, advertisers must be invited to participate.