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Google Adds 30 More Mags to Print AdWords Program

Published on February 10, 2006
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Google has expanded its print ad test - dubbed Publication Ads - to the tune of 30 new magazines, writes Mediaweek. The test, which expires on Feb. 20, allows AdWords users to bid on print ad space of a variety of sizes within these titles. Winning bidders will be notified by March 3. New magazines in the program include Car and Driver, Road and Track, Elle Girl, Rodale's Women's Health, MacAddict, and Official Xbox Magazine.
Related categories: Feature, Print, Direct, Signs of What's to Come, Agencies, Branding, Media Buying, Media Department, Media Planning, List Marketing, Magazines, Online Networks, Demographics,

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