Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Product Integration Trend Speeds Decline of 30-Second Spot

Published on February 13, 2006
A continuing trend in advertising, product integration, has companies abandoning 30-second commercials to intertwine their products into the plots and dialogues of some of TV's prime-time shows, reports The Los Angeles Times. Nielsen Media Research has been tracking product placements and reports that the number of placements and the new integration rose 30 percent last year to 108,261.