BzzAgent Launches Word-of-Mouth Media Channel

Word-of-mouth marketing and media firm BzzAgent has launched a word-of-mouth media channel that will enable advertising, marketing and public relations firms to purchase access to BzzAgent's community of some 130,000 consumer volunteers ("buzz agents") - similar to the way they would buy time on a broadcast network or space in a publication. "Our dedicated agents are eager to join more word-of-mouth campaigns," said Dave Balter, founder and CEO of BzzAgent.