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Coca-Cola Sponsors Olympic Bloggers

Published on February 14, 2006
As an extension of Coca-Cola's longstanding Olympic marketing efforts, six college students from around the globe received free airfare and accommodations during the winter games in Torino, Italy, as compensation for blogging their experiences on Coca-Cola's new site, Torino Conversations, which went live February 8th, writes Mediapost. The students represent Austria, Canada, China, Germany, Italy, and the U.S. and have agreed to keep their blogs positive.