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U.S. Postal Service Sends Comics to Educate
February 22nd, the U.S. Postal Service will begin mailing a monthly postcard featuring characters from the comic strips Cathy and Dilbert to inform its 120 million residential and 10 million business customers of its services, AdAge writes. The first efforts will promote offered services of the Postal Service that have not been publicized or promoted recently.
Cathy Guisewite, author of the Cathy strip, will write seven comics aimed at consumers for the Postal Service. Dilbert writer Scott Adams will create eight monthly comics for businesses.
The comics are an outgrowth of the success the Postal Service had with its pre-Christmas mailings of a brochure to customers and businesses and of a positive response from consumer focus groups.