College Viewers: First Out-of-Home Nielsen Sample

Beginning in 2007, Nielsen Media Research will include college students living away from home in its national TV ratings sample, a move that may raise ratings for some programs by 0.2 to 1.0 points, writes MediaPost. After a two-year pilot study commissioned by Turner Broadcasting, CBS, The WB, MTV Networks, Fox and ESPN, Nielsen says that it can successfully place People Meters in college locations, including residence halls, off-campus apartments and sorority and fraternity houses.