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Internet Valentines Traffic Crashes Several Sites
Several online greeting-card companies crashed Tuesday due to an overload of users sending Internet Valentines, writes The Washington Post. Cleveland’s American Greetings Corp. peaked with 500,000 people sending internet Valentines an hour through its sites. The company’s interactive division expects that it exceeded the 5 million e-cards it projected would be sent.
Users are willing to pay for the speed, efficiency and variety that come with e-cards. In the first three quarters of 2005, American Greetings’ interactive unit generated $68 million in revenue by charging users a $13.99 subscription fee.
The rise of e-cards has not diminished the number of paper Valentine’s Day cards, which has held steady at about 190 million for the past five years - 85 percent of which are purchased by women.