Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Wal-Mart Expands Marketing Department

Published on February 20, 2006
In an unprecedented hiring spree, Wal-Mart CMO John Fleming, who works with a budget nearing $1 billion, plans to increase the marketing team of 200 by 30 percent, adding up to 60 people, writes AdAge. Stephen Quinn, senior VP-marketing, will oversee the creation of three new departments: brand management, a category marketing group and an insight and customer strategy group.