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Automakers to Nearly Double Online Ad Spending
The results of a study released Thursday by online research company eMarketer predicts that over the next two years automakers will increase their online ad spending from 2005’s budget of $1.4 billion to $2.7 billion in 2007, writes B to B.
According to the study, online advertising by automakers will continue to grow at a double-digit rate through 2007. This year, eMarketer predicts a 35 percent growth in the automotive category.
The study also said that the “biggest buzz” for automotive campaigns online is behavioral targeting. According to the report, the surge in online spending will come at the expense of other media.