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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
- Lowe’s Plans New Canadian Stores - Update
- How Retailers Should Appeal to Women
- CPI-U Has Flat February - Update
- Simon Still Pursues GGP - Update
- ‘The Daily Wrap:’ Home Depot, Amazon, Starbucks
- Walgreens Purchases Assets of Memphis Drugstores
- GameStop Plans 400 New Stores
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- Marketers Adopt Emerging Channels
- Digital, Cable News Audiences Only Media to Grow in 2009
- Private Label CPG Dollar, Unit Sales Continue Growth
- Behind the Curve: Week Ended March 19, 2010
- Top 10 House and Garden Websites - February 2010
- Monthly US Web Usage Declines in February
- Annual US Ad Spending Falls 12.3%
- Marketers Leverage Customer Initiated Interactions
- Americans Confident in Military, not Congress
- Top 10 Print Media Websites - February 2010
Display Ads Reach 138 Billion
Since December, online marketers have increased the number of display ads by 12 percent, running more than 138 billion ads last month, according to Nielsen//NetRatings AdRelevance, writes MediaPost.
Financial services advertisers ran the most impressions in January - 22 percent, a slight increase from 21 percent in January 2005. Telecoms purchased 19 percent, more than double last year’s amount of 8 percent. Retail goods and services bought 16 percent, one percentage point higher than last year.
Email sites garnered 35 percent of January display ads, making email the favored destination for marketers, writes BtoB. The bulk of the ads appeared on Yahoo and MSN which garnered 22 percent and 10 percent respectively.